Your Complete Guide to Social Media Video in 2021

August 4, 2021 · 13 min readSocial media video is a powerful way to engage your followers. However its different on every platform. Heres what you need to understand to do it right.If you believe of all the things you can publish to social media– text, emojis, GIFs, photos– video is by far the greatest ticket product. Its appealing, amazing, and loaded with emotion. Sure, a cheeky critic can pack a big story into a little tweet, but social media video constantly states so much more.Social media videos provide glances into other worlds and let audiences feel an individual connection to the person doing the posting. That can humanize a huge brand name, make an item launch personal, and make a sales group enjoyable and friendly. If you use it properly, that is.Social media marketing isnt just a dumping ground for your existing video material. Every social platform has different constraints– technical and cultural– that make audiences hungry for really different topics and formats.As much as it might appear like a discomfort to create totally different videos for every single channel, thats what you ought to provide for the best results. If your bandwidth is limited, its finest to pick a couple of channels that you desire to do truly well on rather than spread yourself thin attempting to develop videos for them all.Watch and LearnWant to enjoy instead of reading? We made a video variation of this blog with all the social media video suggestions you need!In simply one minute, Vidyards Social Media Manager Charlie Rogers explains some of the highlights from this blog.Contents1.The Benefits of Social Media Video2.How Social Media Video Differs Based on the Network2.1 YouTube Video2.2 Facebook Video2.3 LinkedIn Video2.4 Twitter Video2.5 Instagram Video2.6 Pinterest Video2.7 TikTok Video2.8 Snapchat Video3.5 Social Media Video Best PracticesPut Your Videos to WorkCreate, host, handle, and share your videos.Sign Up FreeIf your brand wants to stay relevant and engage your audience, then you require to be using social networks video in your marketing strategy.Audiences and prospective clients all have access to mobile phones with social media apps and they wish to be entertained.Here are some important social media video stats you should care about when considering your next marketing campaign and whether to buy video:93% of businesses landed a new consumer since of a video on social networks (Animoto, 2020)Half of Gen Z and Millennials “dont know how they d make it through life without video” (HubSpot, 2020)Social media is the most popular distribution channel for B2B video. (Vidyard, 2021)95% of video online marketers said they felt they d increased understanding of their product or service utilizing video. (Wyzowl, 2020)Get the Social Media Video Specs GuideEvery various social platform has its own requirements for videos. Each and every single one remains in this guide.Get the SpecsEach social media website has its quirks and deals with video differently. The majority of choose widescreen format (stories based content on apps like Snapchat are the exception) and a screen resolution of approximately 1920 × 1080 pixels, however the resemblances end there.YouTube VideoYouTube is the worlds second biggest social media network, the second biggest online search engine, and the only location where videos are the main kind of communication.If youre aiming to dip your toes into social networks video, this is amongst the most forgiving websites. Videos here are the point, and you can often get away with reposting videos you already have. Its a fitting house for your businesss hype reels and trailers as well as long-form webinars and event broadcasts.See it in ActionWe recently released a brief documentary called “re: connection” on our website. “re: connection” explores how video develops human connections in a digital service world.In order to broaden our reach to all social networks channels, we uploaded this 1 minute trailer to our Vidyard YouTube page, which then links to the complete video on our own landing page.When you plan video material for YouTube, get ready for it to be found by users attempting to solve a particular issue. YouTube users frequently find videos by searching Google or browsing YouTubes social networks video app. They likewise typically browse terms like “How to,” “Best method to,” or “Product evaluation,” and try to find plainly titled videos with appropriate thumbnails.Pro Tip: Add a featured video on your YouTube Brand Channel to explain what the channel has to do with and invest time organizing videos into playlists so viewers watch more than one.YouTube Video Specs: The advised video size is 1920 × 1080 pixels. YouTubes gamer is widescreen format (16:9) but really forgiving, and supports most ratios.YouTube Video Ideas: Post Videos to Your Brand Channel: Upload how-to videos, product explainers, demonstrations, and webinars.Stream Live Video: Use YouTube Live for launch announcements, live interviews, and behind-the-scenes looks.Run YouTube Video Ads: Run in-stream ads, discovery ads, bumper ads, and outstream ads.Learn From the ProsOn their YouTube channel, material experience platform Uberflip posts live action explainer videos that are amusing and keep audiences seeing to the end.Facebook VideoFacebook is presently the biggest social networks video site.In terms of earning an enormous reach, Facebook video marketing works a bit differently. Unlike YouTube, which reveals whatever to everyone, Facebook shows your videos to followers and pals of followers.Facebook users are normally more interested in entertainment or inspiration than they remain in solving problems. Videos that do well here are ones with broad psychological appeal like consumer stories, surprising truths, or jaw-dropping imagery.Another big difference: 85% of people seeing videos on Facebook do so with the noise off. (Many are on mobile, on their commute, or in the workplace without earphones). Ensure your Facebook videos work just as well on silent, by including captions that explain whats occurring. You can and need to use voice overs, sound results, and music, however make sure that your video makes simply as much sense without them.Facebook Live stream has actually likewise removed, with one in 5 videos on the platform now broadcast through Live. The tool enables you to stream content live to your fans, who can engage and comment on the stream. Later on the broadcast is archived on your account. Using tools like Facebook Live can increase your possibilities of capturing your audiences attention, as users are now 4x most likely to see live streams than recorded videos.Another way to stay appropriate on your audiences feed is to submit your video files directly to Facebook rather than post a link that directs individuals to view on YouTube or other video hosting website. The factor: Facebook wishes to keep people on Facebook and chooses not to link to other socials media, especially rivals. It gives choice to natively uploaded videos that get more engagements and shares than any other material type on Facebook, including Facebook Live video.Pro TipVidyard lets you share videos straight to your Facebook pages and have them play inline natively. In this way, you can handle your videos from one main location while still sharing to the places your audience hangs out. And for videos that youve shared to Facebook, Vidyard will catch view counts and display them along with the rest of your video analytics. Learn how to do it on our Knowledge Base.Facebook Video Specs: The advised video size is 1280 x 720 pixels, but there are great deals of video formats on Facebook with various criteria: Facebook 360 videos: 4096 × 2048 px and a 2:1 element ratioIn-stream video ads: 1280 × 720 pixelsFacebook Messenger video advertisements: 1280 × 720 pxCarousel video advertisements: 1080 × 1080 pixelsCollection video ads: 1200 × 628 pxSlideshow video ads: 1280 × 720 pxFacebook Video Ideas: Upload Videos to Your Brands Facebook Page: Post inspirational videos, emotionally evocative videos, event recordings, staff member spotlights, and commercials.Add Videos to Your Brands Page Cover: Make the very first thing viewers see a video montage.Post to Facebook Stories: Offer brief updates of, state, a roadshow or event.Stream Facebook Live Videos: Announce brand-new hires, interviews, and item launches.Run Facebook Video Ads: Run in-stream advertisements, carousel advertisements, slideshow video ads.Learn From the ProsCloud-based company network and platform Tradeshift has a cover video on their Facebook page. Its a distinctive method to show visitors to their page what they do.LinkedIn VideoLinkedIn can now safely be called a video-friendly social media. A LinkedIn video post is 20x most likely to be re-shared versus a text-based post.As the worlds premier professional social media network, videos that do well here are typically career-related and are shamelessly item, business, or feature-centric, whichs applauded.On LinkedIn, youll see great deals of videos about successful financing rounds, hot handles the state of an industry, praise for coaches, off-the-cuff interviews, and live broadcasts from conferences.Learn From the ProsBusiness publication Forbes shares a range of videos on its LinkedIn page, including interviews like this one with Luke Saunders, founder of Farmers Fridge, about how he rotated his organization design in the middle of a pandemic to keep things afloat.LinkedIn videos are rather temporal on your personal page. Significance, they disappear quickly. Unlike YouTube, they dont have a location where they all live and you cant make playlists, so old videos get buried in your feed unless you repost them or promote them as an ad.LinkedIn just recently included hashtags that people can follow, and on which your video can “pattern,” or be revealed to individuals who follow the hashtag. Trending videos are mostly a function of using the hashtag and then making great deals of remarks (reactions, likes, and shares matter much less). A current new function for LinkedIn is that you can now send out a direct video message to another user. If you use a tool like the Vidyard Chrome extension, its simple to send a video and tape right within the LinkedIn direct message composer. You can likewise share videos from your Vidyard library on your individual LinkedIn feed, in a direct message, or to a business page.LinkedIn Video Specs: The advised video size varies from 1920 × 1080 to 4096 × 2304 pixels, however likely, the video camera on whatever gadget youre recording with will do.LinkedIn Videos Ideas: Upload to the LinkedIn Feed: Post videos to teach, rally, share, or appreciation others. Post-interview and Q&A videos.Stream a Live Video: Launch live interviews and Q&A s.Learn From the ProsOn their LinkedIn page, incoming software company HubSpot shares case studies (like this one), item updates, eccentric videos, and more.Twitter VideoTwitter is the dispute forum of social networks websites where everybodys linked, for better or even worse, and things go viral rapidly. If LinkedIn videos seem transient, Twitters are a lot more so. Things move quickly and the videos that do well tend to have lower social networks video production value and be greater in in-the-moment credibility and off-the-cuff candor.Twitter includes a really abstruse variety of niche interest groups and discovering them is a matter of finding the hashtags they utilize to unite. Things pattern in real-time and live streams work great due to the fact that immediacy remains in Twitters DNA. Its part of what individuals discover addicting about the platform.Learn From the ProsGlobal company GE has an active Twitter presence, consisting of routine video tweets. A lot of their social efforts concentrate on explaining what they do and the impact of those efforts. This video tweet for Internal Womens Day takes a better take a look at among their senior employees and the work she does to promote for ladies in STEM.”Gender absolutely does not define your strengths.”See how Angie Norman is surpassing her role as Senior Lean Manufacturing Manager for @GEAviation to advocate for more women and ladies in STEM. #IWD 2020pic. twitter.com/pzx66kdLaX— General Electric (@generalelectric) March 6, 2020Youll see a variety of videos on twitter, however the excellent preponderance of them are somebody speaking with the camera or filming something with their smart device. Not remarkably, a lot of videos on Twitter are extremely, very short. Yours should be too– attention spans here are microscopic.Twitter Video Specs: The suggested video size is 1920 × 1200 pixels and vertical videos are 1200 × 1920 pixels. Do not stress too much: Likely any device youre tweeting from has an integrated electronic camera that can accommodate that size and ratio.Twitter Video Ideas: Tweet Videos: Post news, hot takes, GIFs, and interviews.Stream Live Video: Post live behind-the-scenes take a look at things like events (virtual or real), your workplace, or your work.Run Twitter Video Ads: Run promoted tweets, promoted accounts, promoted patterns, and outstream advertisements to advertisement homes in Twitters advertising network.Instagram VideoInstagram is a visual-first platform that (heavily) focuses on images and videos over text. Any videos you post here will usually take on extremely curated photography, design, and art, so the pressure to movie something surprising or aesthetically detaining is greater than on other sites.Snapchat may have developed the ephemeral video story, but Instagram made it famous. Almost 400 million individuals use Instagram Stories to post a series of photos or videos in a slideshow format which disappears after 24 hours.Learn From the ProsNaturally, design-forward companies do really well on Instagram. InvisionApp, for example, which produces software application used by designers to create apps, has a feed so lovely it even appeals to customers. In addition to other visually appealing material, InVision frequently shares IGTV and video posts. In this Instagram video, they take viewers on a tour of a trippy cafe in Seoul, South Korea.Instagram supplies lots of tools for annotating Stories content with text, emojis, GIFs, and interactive sticker labels. Like animated text in PowerPoint, its simple to over-do these.The discovery process on Instagram is driven by hashtags. Unlike other websites, you arent restricted or penalized for using a lot of hashtags. You can amount to 50 of them, but do it at the bottom of the post where they will not interrupt the remainder of the content.Instagram Video Specs: The recommended video size is 1080 × 1080 pixels. (Instagram images and videos are square by default, though you can share vertical or horizontal content). Vertical video: 1080 × 1350 pxIn-feed video ads: 600 × 500 pxCarousel video ads: 1080 × 1080 pxStories video ads: 1080 × 1920 pxInstagram Video Ideas: Post Videos to Your Twitter Feed: Post videos of stunning item designs, behind-the-scenes stories, interviews, and Q&A s.Share Videos into Your Stories: Post day-in-the-life videos and behind-the-scenes stories.Run Video Ads: Post brief commercials for your productLearn From the ProseCommerce platform Shopify regularly uses its Instagram to highlight its clients companies and supply resources to help individuals running online stores. In this Instagram video, they put the spotlight on Ceci Rodriguez, owner of Ukuleleria, and her views on turning enthusiasm into purpose.Pinterest VideoLike YouTube, Pinterest is mostly a discovery platform. Pictures are the focus and users are generally pretty goal-oriented. Theyre looking for recipes, present inspiration, design motivation, or products to buy.In Pinterests words, “The best videos are those that are actionable and show the audience how to do or try something new.”Users connect with Pinterest either by searching or by scrolling down through an infinite feed where videos auto-play by default. The movement of an auto-play video can truly set your post apart.Learn From the ProsOnline marketplace Etsy, with its multitudes of special handmade items, is a match made in heaven for Pinterest. For a holiday project, Etsy set out to offer gift offering motivation by utilizing Pinterest video advertisements like this one.Pinterest Video Specs: Pinterest supports a range of aspect ratios and sizes, including 16:9, 1:1, 9:16, 4:5, and 2:3. Pinterest Video Ideas: Post Feed Videos: Share tutorials, how-to videos, promotions, offers, downloads, and animated infographics.Promote Pinterest Video Ads: Run either basic width (one box in Pinterests mason grid) or full-width promoted videos that appear in users feeds.TikTok VideoIn lots of ways, TikTok is rather unlike other social platforms.The basic video length is simply 15 seconds (super-short material, similar to the now defunct Vine). Vertical video is all-but-mandatory (rather like stories-based material on other platforms, but without other feed or element ratio alternatives). Noise is vital to a lot of videos on the platform (unlike many networks where quiet video playback rules supreme). The app boasts a loyal and active user base. It has 800 million regular monthly active users (according to a leaked deck from the business), 30 million of which remain in the U.S. The typical worldwide user invests 13.3 hours each month viewing videos on TikTok. There are more than 35 TikTok influencers who have tens of countless followers.What about brand names? Up until now, TikTok has shown popular with consumer brand names, counting the similarity Nike, The Washington Post, Skittles, the NBA, Fenty Beauty, the San Diego Zoo, and Pepsi among its ranks. Some B2B business have actually begun checking the waters too.Learn From the ProsWinny, Vidyards Social Media Intern has had fun producing videos for Tik Tok all about sales and marketing. She shares a mix of comedic video about being a social networks supervisor, and other quick videos sharing valuable hacks and suggestions for using video in sales.TikTok Video Specs: Because TikTok video is solely vertical, the advised size is 1080 × 1920 pixels in a 9:16 element ratio.TikTok Video Ideas: Share Short Videos: Record lip-sync or dances, micro sketches, memes, or difficulties and share to your TikTok account.Run TikTok Ads: Pay for a sponsored video, pre-roll “brand name takeover,” or in-feed video advertisements to increase your brand names reach.Snapchat VideoSnapchat jumped to fame with its disappearing video messages which rivals like Facebook and Instagram quickly copied, though Snapchat stays popular. The company declares that more than a third of its audience cant be discovered on Facebook or Instagram.Marketers looking for to sell to these individuals can discover Snapchat a good if rather picky fit.Snapchats videos Snaps are ephemeral: They disappear by style. Not all of them. The company has a discovery function called Snapchat Story Ads where users essentially consent to view a brief ad in return for the right to watch a longer piece of material. News sites like BuzzFeed and Daily Mail use these to tease bigger stories.Learn From the ProsTechnology company Cisco had their employees takeover the NASDAQ Snapchat account for National Techies Day to flaunt what its like to work for a tech organization.Snapchat is an uncommon outlier in that it chooses vertical videos to horizontal ones. Keep that camera (probably, your smart device) pointed upright.Snapchat is genuinely a different monster from other social sites, from the somewhat user-friendly user interface to the streetwear-brutalism style aesthetic thats so popular there. (Think leopard prints, neon colors, and misaligned text). B2B marketers be cautioned: Its not for the faint of heart. Just 11% of video marketers say theyve utilized Snapchat as a video channel, and– out of those– less than half report success.Snapchat Video Specs: The suggested video size is 1080 × 1920 pixels (vertical).10-2nd video ads: 1080 × 1920 pixelsLong-form video advertisements: 1080 × 1920 pixelsSponsored geofilters: 1080 × 1920 pixelsSnapchat Video Ideas: Post a Snap: Promote contests, deals, and giveaways. Share behind-the-scenes take a look at your company.Run Snapchat Ads: Snapchat offers an unexpected range of advertisement formats. There are timeless paid Story Ads, however there are also sponsored geofilters (where users can virtually stamp their pictures with a design you develop), sponsored filters (where users can apply a virtual reality “filter” to their picture or video), or even full-length commercials.Learn From the ProsIcelandic airline WOW air ran a large scale competition to have four individuals spend the whole summer season traveling in between the airline companys locations– all expenses paid– in order to produce content for their Snapchat. As youll see in this video wrapping up the project, they had countless applicants.Some video finest practices use across all social channels. :1. Produce worth for the viewer: Aim to entertain, inspire, or inform. If your video doesnt do one of these three things, rethink it.2. Start with an attention-grabber: Animated GIF thumbnails or autoplay videos make a big difference in earning clicks. Utilize every feature readily available to make thumbnails intriguing.3. Frontload the worth: Get your value proposition (or a minimum of your business name) out in the very first 5 to 10 seconds of your video. After that, theres a substantial dropoff in viewership. Among the worst things you can do in a social networks video is waiting till the very end to reveal what its about.4. Make it mobile-friendly: Allow subtitles, include captions, and make any text within the video itself big sufficient to be seen on mobile. Default to filming for widescreen (16:9) unless its for a vertical-first format like Instagram Stories.5. Include a call to action (CTA): Tell viewers exactly what you want them to do after viewing your video with a call to action, and do it before the video ends.Beyond all the above guidance, the best method to get great at social networks video is to begin making it. Choose the couple of channels and your social media marketing strategy programs leading objectives for those channels and see what reactions you get. If you arrive on something people like, youve unlocked a new source of views, gos to, leads, and earnings to help power your video marketing program.Get the Social Media Video Specs GuideEvery various social platform has its own requirements for videos. Every one remains in this guide.Get the SpecsThis post was initially released on March 8, 2021. It was updated on August 4, 2021. Chris Gillespie Chris Gillespie is the writer and founder behind Find A Way Media which assists fantastic services create killer marketing content. Based in Brooklyn, Chris invested years offering SaaS innovation options and now assists those companies craft their material marketing strategies.

We made a video variation of this blog with all the social media video suggestions you need!In just one minute, Vidyards Social Media Manager Charlie Rogers explains some of the highlights from this blog.Contents1.The Benefits of Social Media Video2.How Social Media Video Differs Based on the Network2.1 YouTube Video2.2 Facebook Video2.3 LinkedIn Video2.4 Twitter Video2.5 Instagram Video2.6 Pinterest Video2.7 TikTok Video2.8 Snapchat Video3.5 Social Media Video Best PracticesPut Your Videos to WorkCreate, host, handle, and share your videos.Sign Up FreeIf your brand name wants to stay appropriate and engage your audience, then you need to be utilizing social media video in your marketing strategy.Audiences and possible consumers all have access to mobile gadgets with social media apps and they desire to be entertained.Here are some essential social media video stats you ought to care about when considering your next marketing project and whether to invest in video:93% of businesses landed a new customer due to the fact that of a video on social media (Animoto, 2020)Half of Gen Z and Millennials “do not understand how they d get through life without video” (HubSpot, 2020)Social media is the most popular circulation channel for B2B video. Find out how to do it on our Knowledge Base.Facebook Video Specs: The recommended video size is 1280 x 720 pixels, however there are lots of video formats on Facebook with different parameters: Facebook 360 videos: 4096 × 2048 px and a 2:1 aspect ratioIn-stream video ads: 1280 × 720 pixelsFacebook Messenger video ads: 1280 × 720 pxCarousel video advertisements: 1080 × 1080 pixelsCollection video ads: 1200 × 628 pxSlideshow video advertisements: 1280 × 720 pxFacebook Video Ideas: Upload Videos to Your Brands Facebook Page: Post inspiring videos, emotionally expressive videos, event recordings, employee spotlights, and commercials.Add Videos to Your Brands Page Cover: Make the very first thing viewers see a video montage.Post to Facebook Stories: Offer brief updates of, state, a roadshow or event.Stream Facebook Live Videos: Announce brand-new hires, interviews, and product launches.Run Facebook Video Ads: Run in-stream advertisements, carousel advertisements, slideshow video ads.Learn From the ProsCloud-based company network and platform Tradeshift has a cover video on their Facebook page. Vertical video: 1080 × 1350 pxIn-feed video advertisements: 600 × 500 pxCarousel video ads: 1080 × 1080 pxStories video advertisements: 1080 × 1920 pxInstagram Video Ideas: Post Videos to Your Twitter Feed: Post videos of stunning item designs, behind-the-scenes stories, interviews, and Q&A s.Share Videos into Your Stories: Post day-in-the-life videos and behind-the-scenes stories.Run Video Ads: Post brief commercials for your productLearn From the ProseCommerce platform Shopify frequently utilizes its Instagram to highlight its consumers organizations and supply resources to help people running online shops. She shares a mix of comedic video about being a social media manager, and other quick videos sharing useful hacks and ideas for utilizing video in sales.TikTok Video Specs: Because TikTok video is solely vertical, the advised size is 1080 × 1920 pixels in a 9:16 aspect ratio.TikTok Video Ideas: Share Short Videos: Record lip-sync or dances, micro sketches, memes, or obstacles and share to your TikTok account.Run TikTok Ads: Pay for a sponsored video, pre-roll “brand name takeover,” or in-feed video ads to increase your brands reach.Snapchat VideoSnapchat leapt to fame with its vanishing video messages which competitors like Facebook and Instagram rapidly copied, though Snapchat stays popular. Only 11% of video online marketers state theyve utilized Snapchat as a video channel, and– out of those– less than half report success.Snapchat Video Specs: The recommended video size is 1080 × 1920 pixels (vertical).10-second video advertisements: 1080 × 1920 pixelsLong-form video ads: 1080 × 1920 pixelsSponsored geofilters: 1080 × 1920 pixelsSnapchat Video Ideas: Post a Snap: Promote contests, offers, and free gifts.

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