In Summary: Is Godaddys Website Builder great for SEO?
You were expecting more? Ok then …
Were sure you know GoDaddy. Theyre the worlds biggest domain registrar.
However you may not understand– unless you found the various upsells when you registered your domain– that they also have a semi-popular CMS you can utilize to build your website.
This is the third post in our series where we test the on-page SEO of the worlds most popular CMS systems.
In parts 1 and 2 of the series we tested Wix and Squarespace. The headlines: Wix offers good control of on-page SEO, Squarespace not a lot.
If Squarespace was hoping for an alleviation “wood spoon” in our on-page SEO series theyre going to be dissatisfied.
Since today were diving into Godaddys Website Builder …
… and the low bar just got a whole lot lower.
Buckle up, and check out on to find:
how well setup for on-page SEO GoDaddys Website Builder is out package,
how you can configure your GoDaddy Website Builder website to rank higher in Google,
the technical SEO concerns we discovered on the platform
Lets start with a summary.
Why do we state semi-popular? Since according to w3techs just 0.3% of sites run on GoDaddys Website Builder. Which suggests that WordPress sites (with a market share of 41.4%) surpass GoDaddy websites by 138-1.
Those numbers dont tell the complete story.
Because our guess is that when you think about the amount of spam websites selecting WordPress, the percentage of “real” organizations running on GoDaddys Website Builder will be much higher than 0.3%.
Those companies are going to be seriously hampered by the absence of control over their sites on-page SEO.
Theres simply not much you can do to enhance your GoDaddy website since the bottom line is.
What you can do is quite much summed up in this video:
The sluggish load times were primarily brought on by heavy script usage.
Note: having control of an SEO ranking aspect is not equivalent to its optimization. SEO audit tools like Seobility offer advice on how to appropriately enhance each element, and discover errors in optimization which might be holding back your website. See our SEO audit guide for more information on how to totally enhance your website.
SEO Titles and Meta Descriptions
Control in GoDaddy: partial
A pages title continues to be among the most essential on-page ranking factors. And a well written meta description can assist you get more click-throughs (although Google will not constantly use it).
On a GoDaddy site you can set a custom title and meta description for each “page”, but for a blog site post youre out of luck.
There are two methods you can set the title and description for a page.
The first is in the main editor, which we currently covered above.
Bad: Unconventional identifying of fields, no search previews outwith wizard
GoDaddy has a wizard you can utilize to “optimize” each page on your site. We dont discover it especially helpful, however well come onto that later on.
Outside the wizard, theyll let you set a title and meta description for each page on your site in the primary editor.
Only they dont call it a title. For some factor theyve chosen to call it a “heading”.
It likewise had weird issues with design stability (filling then hiding layers), which you can see in the timeline below.
And when you submit an image GoDaddy will develop (and serve) a WebP version– a lightweight image format thats advised by Google.
They will alter the filename of the webp (we d rather they kept it the same), but overall were quite delighted with how GoDaddy handles image SEO.
Discover more about image SEO.
Do GoDaddy websites run over HTTPS? yes.
HTTPS has actually been a confirmed Google ranking signal because 2014.
And in 2021 theres really no reason for any site to still be running over HTTP. Notwithstanding any SEO advantages, its unsecure.
So were happy to state that every GoDaddy site (whether on a custom domain or not) works on HTTPS.
Learn more about HTTPS.
Control in GoDaddy: no.
A robots.txt file enables you to stop search engine bots from accessing particular areas of your site.
You might have an area with user generated content that you do not want crawled or indexed by Google.
While GoDaddy will produce a default robots.txt file for your website, theres presently no method to edit it. They explain why here.
No, you will not be able to edit the robots.txt straight on GoCentral. It is an exclusive GoDaddy product and all server side access is managed by GoDaddy. The client has no direct gain access to.
Discover more about Robots.txt.
Produced by GoDaddy: yes.
An XML sitemap helps Google discover (and index) all the pages on your site.
GoDaddy instantly establishes and maintains an XML sitemap for your website (pages, post etc), nevertheless, there is no other way to modify it.
Discover more about XML Sitemaps.
Are GoDaddy sites mobile friendly?
One word response: yes.
When creating your website on GoDaddy, theres an excellent possibility youll be concentrating on how it searches desktop.
But mobile traffic surpassed desktop traffic in 2017. And Google now prioritizes the mobile version of your website for crawling and indexing.
The excellent news is that GoDaddy sites are completely responsive, and (speed issues regardless of) work well on mobile.
Simply make certain to preview how your website looks on both desktop and mobile. And remember its the mobile version of your website that Google will index and rank. So if you have a function that shows on desktop however not mobile, then Google will not take it into account for rankings.
GoDaddy will provide you a preview of how your website looks on mobile.
We selected a popular theme and filled the website with demonstration content.
The tests consisted of manual evaluation, running the site through our own SEO audit tool, and testing utilizing third party tools such as Googles PageSpeed Insights and GTMetrix.
GoDaddy Website Builder SEO: The great, the bad, and the unsightly
Before evaluating GoDaddys control of on-page SEO factors, lets go through a few of the SEO highlights (and lowlights) of the platform.
Well begin with the positives.
Crickets chirp …
Empires fall and rise …
The sun gradually melts away the rocks over millions of years …
Ok, um … its easy to integrate your GoDaddy site with Google Search Console.
Well conserve you time watching and sum up. To enhance your GoDaddy website you can use a fancy wizard to:
Generate an SEO title straight outta 1999
Include a meta description
Modification your H1 tag
Spam some keywords into your text
We comprised number 5.
In a nutshell:
Youve got about as much control over your sites on-page SEO as Donald Trump has more than his hair in a strong wind.
Include sluggish load times and youve got a platform thats certainly going to be holding back your efforts to rank your website higher in Google.
Like images? Heres a summary …
… had a Google PageSpeed Insights score of just 23Simply and a time to interactive of 15.4 seconds.
After a timely to place those keywords into your content (which you can do if you want, but weve skipped) youll be asked to pick a title for your page.
Which turns the highlighted text into an H4. Desire a subheading? Hard, youre getting another H4.
( H4 wasnt even the best tag here, it needs to have been an H2).
So theres simply no method to develop an appropriately structured page.
Discover more about heading tags.
Structured information (aka schema).
Control in GoDaddy: no.
Structured information (likewise referred to as schema) can assist Google understand:.
the kind of content on a page (i.e. recipe, review, product, post),.
the entity behind the site (i.e. organization),.
and can also be utilized to show extra search features (abundant snippets).
If youre not acquainted with structured information and its effect on SEO, we recommend reading our rich snippets guide.
Theres no simple way to add schema markup to a page on GoDaddy.
Discover more about abundant snippets and structured data.
Control in GoDaddy: yes.
The three crucial elements of image SEO are:.
Alt text (description of the image for screen readers and online search engine).
Submit size (smaller = much faster = much better).
Submit name (we advise using detailed file names).
GoDaddys Website Builder performs reasonably well here.
Its simple to add alt text …
From there, you can select to “enhance” your homepage, or any other page on your website.
Keep an eye out.
In conclusion: GoDaddy Website Builders SEO is seriously doing not have.
Our mom told us that if we dont have anything favorable to state, then do not say anything.
However if we stuck by that rule … well, you d be looking at a blank page here.
Due to the fact that its quite tough to conclude anything other than GoDaddys Website Builder is poor for SEO.
If youre on the platform, youre going to be hindered by the absence of options for enhancing your site/content. And the slow page load times are going to see you lagging your competitors both literally and metaphorically.
But with that being stated:.
If you presently have a GoDaddy website and dont wish to change to an advanced CMS– an action we really found GoDaddy assistance engineers advising in a number of their own help threads!– our advice would be to:.
run a full SEO audit (you can follow this guide),.
assign time to repairing problems and enhancing your website (where possible),.
focus in on creating high quality material that assists your users and totally responses their search queries,.
build your websites authority by earning high quality backlinks (have a look at our recommended link building strategies here).
Over the coming weeks well be evaluating the on-page SEO of 2 more popular CMS systems. Well then be comparing the SEO benefits and drawbacks of each CMS in a roundup post, where well likewise reveal the very best CMS for SEO in 2021. Register for our e-mail list below to follow this series, and for loads more fresh SEO pointers, guides, and tutorials straight to your inbox.
David McSweeneyDavid is our chief editor for skilled SEO material at Seobility. He integrates 20+ years of experience in SEO with the enthusiasm for mentor you guys how to enhance your sites the ideal way.All posts by David McSweeney.
… and were done.
As we mentioned earlier, we dont discover this SEO wizard particularly useful. Regardless of the fact that the page title suggestions are poor, its an extremely sluggish method of upgrading a few of one of the most fundamental SEO ranking factors.
Ultimately though, thats simply our opinion. And non technical users might prefer to upgrade their website this way.
So we cant exactly call this an unfavorable.
But what we can state is a negative is that GoDaddy does not provide you any way to set a customized SEO title and description for your post. The title will always be the very same as your heading, and theres nowhere to add a meta description.
Weve no concept why this is the case, however its not great.
Find out more about SEO Titles and Meta Descriptions.
Page slug/ URL.
Control in GoDaddy: partial.
We recommend developing short, detailed, 2-3 word slugs, including the main keyword (or phrase) for each page. Use hyphens to different words.
You can do it on a GoDaddy site, however again, its quite unintuitive. Theres no field for modifying your slug, but GoDaddy will base it on your pages title.
And to layer on the confusion, we dont suggest SEO title (keep in mind, GoDaddy calls that “heading”), we mean the “title” you choose when you produce a brand-new page:.
How we checked GoDaddy Website Builder for SEO optimization
We established a small site on a GoDaddy Website Builder Premium strategy.
Our test GoDaddy site had severe concerns with both.
This extremely basic blog post …
So in the example above, we d get a slug that appears like:.
The URL will likewise upgrade if you update this title.
Which is sort of fine we guess. But a field for slug/URL might have made it a little easier to grasp?
As for the blog site, youll be stuck with a slug based on the title of the post itself. If we have a blog site post entitled:.
Yoga Tips For Beginners: Heres How To Get Better At Yoga FAST.
Well get a slug that appears like this:.
And theres absolutely nothing we can do to alter it. Not ideal.
Note: something we did find is that if you alter a published articles title, GoDaddy will keep the old URL. So we suppose you might initially produce the article with a short, 2-3 word keyword targeted title, then alter it to a longer title afterwards if you wanted a workaround.
Discover more about URL slugs/permalinks.
Control in GoDaddy: no.
On smaller sized sites you most likely wont need to fret about this.
If you have a series of comparable pages on your website– i.e. targeting the very same keywords, or with very little variations in material– there may be times when youll desire to set a canonical (master) URL.
This helps to avoid replicate content problems.
Theres definitely no obvious method to set canonical URLs in GoDaddys Website Builder. Potential fiddly workarounds excepted, were going to state that this is not something you can manage on a GoDaddy website.
Find out more about canonical URLs.
Index control (robots meta tag).
Control in GoDaddy: no.
The robots meta tag advises Google to either index (1 ), or not to index (2) a page:.
<< meta name=" robotics" content=" index, follow"> >– index this page please Google.
<< meta name=" robotics" content=" noindex, follow"> >– overlook this page please Google (but follow the links on it).
You do not in fact need the first one as (presuming your page satisfies their quality standards) indexing is Googles default action. But it doesnt do any damage to have it in location.
We could not see any basic way to noindex a private page on a GoDaddy website.
Find out more about index control.
Heading Tags (h1, h2, h3 etc).
Control in GoDaddy: no.
Heading tags (h1, h2, h3 etc) help Google understand the structure, and subject( s) of your page.
They should be correctly embedded.
GoDaddys Website Builder stops working miserably here. Youve got practically zero control over headings.
In the beginning look, we thought possibly they were doing their funky identifying convention technique once again and calling heading tags “Styles”. However we were incorrect.
We d still recommend screening on your own gadget after going live.
If Google does discover any issues with the mobile variation of your site, theyll let you understand in Search Console.
Ok then …
Were sure you know GoDaddy. Because according to w3techs simply 0.3% of sites run on GoDaddys Website Builder. Which means that WordPress sites (with a market share of 41.4%) surpass GoDaddy websites by 138-1.
It is an exclusive GoDaddy product and all server side gain access to is managed by GoDaddy. Well then be comparing the SEO pros and cons of each CMS in a roundup post, where well likewise expose the finest CMS for SEO in 2021.
Ugly: Theres just not much you can do to enhance your site
Desire to edit a pages title and meta description? No issue … unless you wish to do it for a blog site page.
Want to get more advanced?
Time to change to another CMS.
On-Page SEO Fundamentals: How does GoDaddys Website Builder measure up?
Now lets turn our attention to control of some of the fundamental on-page SEO elements.
Does GoDaddys Website Builder cover them all?
Not even close.
Heres our summary again.
Ends up the dropdown in the image above is actually for controlling the style of the heading. Theres no other way to alter the actual heading tag itself.
Youre stuck with whatever GoDaddy feels is the best fit for a particular heading tag. Which would not be rather a lot of an issue if they were choosing the best ones …
… however (a minimum of in our tests) theyre not.
In the example above, weve skipped straight from H2 to H4.
How about on a blog site page?
Well, all you can do is select “T” in the text tool bar.
Lets have a look at that first title (which we think numerous little business owners may choose):.
Seobility Yoga– Yoga Classes, Yoga Instruction, Yoga, Yoga Classes.
Looks excellent right? Due to the fact that stuffing keywords into your title and duplicating the word yoga 5 times is a terrific method to boost your search engine rankings.
* checks calendar.
Wait, its 2021 not 1999.
Obvious sarcasm is obvious hopefully. Just In case … lets be crystal clear. This is not a great way to write your page titles for SEO in 2021.
We do not really like any of GoDaddys suggested titles. As were forced to select one before proceeding well select the easiest:.
Yoga Classes– Seobility Yoga.
Its not great. But a minimum of its not spammy.
On the next screen, we can include our pages meta description.
And after that after another number of screens where we can pick to include our keywords to our pages content and heading, well get to a final review page …
As soon as youve chosen a page to optimize, GoDaddy will ask you to explain it in one or 2 words … … which theyll utilize to create a list of associated keywords. You can select 2 or 3 of the most pertinent expressions for your page.
So why is this an issue?
Well, think about a non technical user whos simply read a post (like our SEO audit guide) informing them to produce an optimized title tag. Isnt calling the field “headline” simply triggering unnecessary confusion?
Are we nitpicking? Perhaps. However this just seems illogical to us.
Youll likewise keep in mind from the screenshot above that you will not get a search sneak peek in the main editor (you will get one in the wizard).
Ugly: Slow load times
With Google ready to start integrating Core Web Vitals into their main algorithm, speed and layout stability is ending up being progressively important to SEO.
The 2nd method is through the SEO wizard.
To access the wizard, click on “Start Optimizing” under “Settings > > Search Engine Optimization” on any page (revealed below), or select “SEO” from the “Marketing” dropdown.