La Briqueterie — Accelerating Growth Brick by Brick

Its because of these accelerators that companies such as Airbnb, Twitch, Stripe, and Dropbox were able to breakout growth.In order to help startups to grow while working with a restricted timeframe, embracing a growth state of mind ended up being essential for accelerators and incubators like Techstars, Mucker Capital, and La Briqueterie to succeed.In this development research study, we talked to Pierre Levi (Head of Growth), and Clotilde Reynier (CPO) to dig into La Briqueteries method, finding out how they have balanced and arranged their own development team and, more importantly, how they have standardized their knowledge in a method that, regardless of the start-up, of their goal or their requirements, they can track and perform growth at scale.La Briqueterie, “brick factory” in French, is an accelerator dedicated to digital innovations in Marseille, South of France. And why?Pierre stated that they picked this name since they see the digital item as a set of several structure obstructs with the Vision to make it occur and bring it to life, the Design to believe and optimize it, the Tech to build and construct it, and Growth to share it and broaden the vision.Designed by Ana Paola, Artistic Director at La BriqueterieAt la Briqueterie, they have 3 deals: product building, mentoring, and development consultancy.In less than 6 months, they built a training catalog around the digital product with 3 main classifications (Web marketing; Product & & No-Code, and; Outbound Marketing & & Growth )that now represents 60% of their revenue.Regarding production, dozens of tasks came to life thanks to their IT Agency including a mix of startups and huge French companies like SNCF, Frances national state-owned railway company, and Alstom, a French international rolling stock maker running worldwide in rail transport markets.In order to execute their objective of helping services get traction, scale, and find ingenious methods to achieve sustainable long-term development, La Briqueterie has actually partnered with GrowthHackers by utilizing Experiments to handle their development operation for several digital productsIf each startup that signs up with the program started to report their progress (inputs and outputs) in a various way, it would end up being almost difficult for the accelerator to track and assist it. With its cross-functional technique to development and a passionate vision for business creation, they have actually seen a lot of success.At La Briqueterie, their development team is a mix of specialists performing multiple functions.”The Growth Mindset has made us evolve: clear procedures, structured development levers, and choices based on data. Besides assisting companies to achieve a growth mindset and arrange their groups, method, and concepts, we can anticipate from La Briqueterie lots of events devoted to Tech, Design, and Growth Teams.Do you also make sure the germination and preliminary development of seed business?

Beyond helping the early phases of startups, accelerators also play an important role by mentoring, educating, and supporting them economically. Its because of these accelerators that business such as Airbnb, Twitch, Stripe, and Dropbox were able to breakout growth.In order to assist start-ups to grow while dealing with a minimal timeframe, adopting a growth mindset became essential for accelerators and incubators like Techstars, Mucker Capital, and La Briqueterie to succeed.In this growth study, we spoke to Pierre Levi (Head of Growth), and Clotilde Reynier (CPO) to go into La Briqueteries technique, discovering how they have actually balanced and arranged their own growth group and, more notably, how they have standardized their competence in a way that, no matter the start-up, of their goal or their requirements, they can execute and track growth at scale.La Briqueterie, “brick factory” in French, is an accelerator committed to digital innovations in Marseille, South of France. Specialized in digital items, they deal with its entire life cycle, from its conception and PMF, as much as the scale and traction phase.In February 2018, Rémi Arnaud and Thomas Favre created MellonMellon company, an IT advancement company working on complex products, including details systems, and service tools.In September 2019, from the desire to break down the barriers of understanding surrounding digital items, La Briqueterie was born to be the location where entrepreneurs and makers could satisfy in order to move their jobs forward together.Recently, theyve released the No-code Agency to assist brand-new entrepreneurs producing their digital product in 4 weeks, at a very competitive cost.It ended up being, for that reason, obvious to develop a hybrid service provide around the digital product, including: An IT advancement agency to design and develop items; Project mentoring based on the development hacking method, and; Execution to help business.Thinking about those real lovers, dreamers, and experts who want or work to progress worldwide of digital items, La Briqueterie has as its main objective to change them into “Makers” or “Doers”, or to use their own words, allow them to capture the bricks they desire.So, La Briqueterie is in a specific way a building, the aggregation of all the bricks.But what bricks? And why?Pierre said that they selected this name since they see the digital product as a set of several foundation with the Vision to make it occur and bring it to life, the Design to believe and enhance it, the Tech to develop and construct it, and Growth to share it and expand the vision.Designed by Ana Paola, Artistic Director at La BriqueterieAt la Briqueterie, they have 3 offers: product mentoring, building, and development consultancy.In less than 6 months, they constructed a training brochure around the digital item with 3 primary categories (Web marketing; Product & & No-Code, and; Outbound Marketing & & Growth )that now represents 60% of their revenue.Regarding production, lots of jobs came to life thanks to their IT Agency including a mix of start-ups and huge French companies like SNCF, Frances nationwide state-owned train business, and Alstom, a French international rolling stock manufacturer operating worldwide in rail transportation markets.In order to execute their objective of helping companies gain traction, scale, and find innovative methods to achieve sustainable long-lasting development, La Briqueterie has partnered with GrowthHackers by utilizing Experiments to handle their growth operation for several digital productsIf each start-up that signs up with the program began to report their development (inputs and outputs) in a different way, it would become almost impossible for the accelerator to track and assist it. As quickly as a new co joins their program, they develop a workspace for that start-up: Experiments enables teams to create numerous workspacesThis permits La Briqueterie to respect the several and different techniques that each start-up might need at the moment (product advancement, brand-new channel message, positioning and recognition, fundraising, and more), while still having access to their initiatives and being able to team up in a particular way.Once the work area is produced, its time to get down to the Growth Strategy. Which basically consists in assisting each startup define their North Star Metric, selecting the primary Objectives to be accomplished throughout the next X months, and beginning creating a concept backlog.On the B2C side, We App, a dating app, hit the mark of 15K active users given that their launch in March of this year, and Kelvin, an app that tracks ecological routines, whose one of its goals is to organize fundraising of 400K, has actually already tripled the number of employees because their creation.Here is an example: From Experiments, Pierres group can monitor every part of their growth strategyOn the B2B side, Bonami is an item that was built from scratch and has gone from 0 to 1,5 K MRR in one year by making life simpler for private nurses. Ottho.Tools is another success in France, the number # 1 no-code training platform that raised in 2 digits their variety of active users after being mentored by La Briqueterie. And ready to be introduced in September with a mature development mindset, Zideeup is a B2B Solution for continuous Improvement & & lean management for corporates and huge groups.By having a holistic and clear vision of how each start-up is doing, not just in terms of earnings however likewise in value delivered, growth, client feedback, and overall progress, La Briqueterie has the ability to step in whenever they know they can add value. With its cross-functional method to growth and a passionate vision for company development, they have actually seen a great deal of success.At La Briqueterie, their development team is a mix of professionals carrying out several roles. In the beginning, they were primarily a team of programmers and designers– so the item background was well covered. Including a layer of market-knowledge and growth approach to it has actually allowed them to make good sense out of the popular ideation > > prioritization > > testing > > analysis framework.La Briqueterie has identified as their NSM the “Number of Vision Unit Concretised” matching their vision to realize the business owners vision with digital innovation.”Were attempting to take off the monetary aspect”of the NSM in our organization and all the startups that we coach since were really persuaded that money should never ever be the end goal of the organization. Our primary focus in the NSM is more about the vision of the company, how we can track and really measure the effect they have on their market/ community,” stated Clotilde.Using Experiments, groups can define their NSM and keep track on a daily/weekly basis.To put some numbers on that, based upon their 3 primary deals, they ponderate it with the number of effective mentoring, training and accreditations, and the number of “User Stories” established in code or No-code products by the team.To accomplish this NSM, their goals are specified based upon a mix of short-term aspiration: MRR and the desire of the group on how they want to drive the business.The success of these objectives is determined by: After defining your NSM, its time to establish new Objectives on Experiments.To help them to structure, perform, and track not just their metrics however also those of their customers, Experiments integrated their stack of tools together with Basecamp. Hubspot, Linkedin Sales Navigator, and others. Assisting to align their development strategy without doing whatever everywhere, however focusing on what really matters: the North Star Metric.Replacing Airtable, Experiments became the tool that La Briqueterie is utilizing to share not just their ideas and put them into experimentation, but likewise those of the other 7 business that they mentor.When working with a brand-new startup, Clotilde stated the onboarding procedure takes 1 month with four sessions.1. VisionThe objective is to much better comprehend the essence of the business owners project in order to optimize the importance of the mentoring. This session is necessary to satisfy their objective to push project leaders to make their vision come true through the digital product.2. ProductAs a receptacle of the task owners vision, the digital product should be aligned with it. However its likewise essential that the item satisfies the needs of the end-users. To finest bring the vision of the business owner, the product must be technically ideal and optimized.3. MetricsThere are as numerous metrics as there are scenarios or actions. They are part of a logic of measurement with the purpose to keep track of the jobs evolution with time. Its the 1st. step to developing the right technique.4. ExperimentsIdeas and experiments are at the heart of the Experiments software application and Growth method. They allow the entrepreneur to check in every growth lever and raise unknowns in their market. This first brainstorming session serves to scan all the hypotheses of the first objectives set by going to evaluate them bit by little.With more than 50% of their ideas being concentrated on the Acquisition lever, Experiments is not only assisting La Briqueterie to structure their ideas and monitor their metrics and organization, but also helped them to recognize that they can make the most of the other growth levers to attain better outcomes.”So now were building retention, optimization on the profits, better expense computation, and procedure development. With just one information, we were able to make important decisions,” said Pierre.With this method, they also manage to duplicate upsells/ cross-sells as they did previously. And the next actions consist of a great deal of ideas to try out a referral lever.With a 60% success and 40% failure or inconclusive parts of experiments, their group shared some of their experiments that succeeded, and likewise some that didnt work.Pierre said that thanks to Experiments, what in the past was a concept, is now real. Before start using the platform, although they were currently running some tests, they didnt have metrics, information to report on the team or profited from it to produce content.Now, with simply a couple of clicks on the platform, they can see whats the status of each experiment, and prioritize their concepts. They can also intend on what lever to focus on, and use gaining from previous tests to understand what channel works or does not. For the companies they mentor, Pierre includes that now that they have Experiments, they have metrics and a clear process to report outcomes from, helping them to raise unknowns and variables on business that will help them to achieve their goals.In six months their MRR increased 5 times, and along with the companies that they support, more than 150 ideas were checked. Pierre added that Experiments is allowing them to exceed their limits, clarifying their hypotheses and doubts.”The Growth Mindset has made us develop: clear procedures, structured development levers, and decisions based upon data. We now have better reporting, its easier to reveal an opportunity or an issue. Its been terrific for sharing ideas, outcomes, and procedures in between companies. All elements of our service quality have actually enhanced,” stated Pierre.To accomplish company-wide-engagement and deal with their procedures to structure themselves to be as effective as possible, La Briqueterie will continue to put a lot of work into their growth procedures, automating what is working well, and developing a lot of content.From their desire to be recognized as a prominent school for digital items, their plan includes building a tech environment, similar to they did with a Saas Product. So besides helping companies to accomplish a development mindset and organize their teams, strategy, and ideas, we can expect from La Briqueterie lots of occasions devoted to Tech, Design, and Growth Teams.Do you likewise ensure the germination and preliminary growth of seed business? Arrange a call with our development experts and try Experiments for totally free.

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