The expense to transcribe your content will vary. Think about that transcriptionists have various methods of charging for their work (e.g., per hour, by job) and rates will vary by experience level, area, and more.
Keeping your audience engaged with your content is a full-time job in itself. You must constantly assess your present contents engagement metrics while also expecting the needs of your growing audience.
With this in mind, brand-new and updated content is crucial to any successful digital online marketers technique. How can you create new content without spending more time than you have available? With transcription services.
In this guide, Ill discuss what transcription services are and what they can do for digital online marketers. This will consist of a look at one specific use case– repurposing material– to provide you an idea of just how valuable these services can be.
What Are Transcription Services?
Transcription services are service services that transcribe audio to text. The audio is usually pre-recorded and is then moved to transcription professionals, who are trained in shorthand. They have the ability to rapidly and accurately transcribe audio from several sources.
You also have the alternative of AI-powered transcription tools, such as Otter and Rev. These services combine AI with experienced experts to provide a top-notch experience.
From podcasts and videos to workshops and live speeches, a transcription service can assist you to maintain your audio in text format. This can later be used for referral or, as Ill detail below, as a method to repurpose your marketing content.
When are Transcription Services Used
Transcription services are usually utilized by doctors, scientists, scientists, and other technical professionals. Their spoken notes are transcribed into written notes and reports that can be utilized for reference or recordkeeping.
You may likewise think of court procedures and authorities investigations when you believe of transcription. These, too, are used for recordkeeping (frequently public record) and as a method to make the procedures available to all.
However, transcription can provide excellent benefits to digital online marketers, too. One of the most reliable ways to use transcription is to repurpose material and produce high-value content in multiple formats.
5 Ways to Use Transcription Services to Repurpose Your Content
There are plenty of advantages transcription services can provide to digital marketers, and repurposing of material is simply one. Here are 5 methods you can utilize transcription to expertly repurpose your material.
1. Turn a Video Into a Blog Post
Whether a brand-new or recognized digital online marketer, I can safely presume you never feel as if youre hitting your weekly or regular monthly post targets. By transcribing your videos into article, you can get that much closer to reaching your objective.
How many posts should you publish a week? According to HubSpot, the sweet spot can be anywhere from one post to five posts per week.
This will depend on the size of your site and what you hope to attain. For a small site with an objective of optimizing natural traffic, for instance, 3 to four new posts per week is recommended.
Another advantage of turning videos into article is accessibility. While numerous digital media platforms use closed captioning, they arent constantly the perfect method to absorb content. By turning videos into article, you can guarantee all of your traffic has access to your content in several ways.
Of course, you ought to aim to bulk up these blog site posts in manner ins which benefit the readers. These consist of utilizing visuals (e.g., images, infographics, charts) and including more thorough examples.
The transcription ought to act as a starting indicate producing appealing, important post.
2. Turn a Podcast Into a Video or Blog Post
You dont need to surrender multimedia content totally! You can “upgrade” your podcast to a video utilizing transcription services. Just add some visuals and you can now share to digital media platforms like YouTube and Vimeo.
The best benefit here is the capability to reach a larger audience. While there is certainly crossover between podcast listeners and video watchers, there are some individuals who stick strictly to one format. By turning your podcast into a video (or vice versa), you open your content up to a whole new audience.
When it comes to including visuals to your videos, you have a few choices here. The simplest is using one image (maybe a solid background with your brand and site URL) throughout the whole of the video. This isnt appealing, but it will enable you to add your content to sites like YouTube.
For more attractive visuals, you can also attempt stock pictures, digital imagery, or even b-roll.
How can you make sure the visuals you use are proper and enticing to your audience? Search YouTube for comparable material keywords to see what kinds of videos your target market is presently engaging with. This can guarantee you are on the ideal track, while also providing you concepts on how to improve your material over the present offerings.
Or, you can turn your podcast into a blog post.
For example, Content Marketing Institutes Joe Pulizzi hosts a podcast, then turns the records into a comprehensive post. This allows users who do not have time to listen to still access their content.
3. Produce a List-Building PDF
Do you have a video or podcast episode that would make fantastic list-building material? Then consider hiring a transcriptionist to turn that content into text..
List-building content, likewise known as lead magnets, are a terrific way to build your e-mail subscription list. It is not as easy to bring in people to your list-building material as it was prior to everyone had a website.
There are plenty of lead magnet formats to pick from, consisting of:.
checklistscheat sheetse-booksinfographicscase studieswhite papersUsing a distinct angle, you can utilize the above formats to draw in a target market. With such a variety of content types, its most likely you have a video or podcast episode that can quickly be transformed into among the above.
4. Build a Resource for Social Media Content.
Theres bound to be a Tweet-worthy quote or 2 from your latest podcast episode. Rather of scrubbing and replaying the episode through it, turn the episode into a transcript. This will make it exceptionally easy to find social media material to share.
Without the need to search your audio, you can now spend that time producing appealing visuals using platforms like Canva or Adobe Spark. These services allow you to create the perfect visuals for each social networks platform, and they even consist of templates to get you started.
Do keep in mind the expense of transcription services may increase if your episode includes more than one individual. This can require time and ability to browse. On the other hand, the included advantage of transcribing multi-guest material is that multiple speakers can add rejuvenating insight to your social media pages, specifically if the guest has their own social profile to engage with your audience.
5. Create an E-Course.
Consider integrating numerous videos or podcast episodes on a similar topic if you want to create a substantive course. The resulting e-course can then be provided as a lead magnet and even a paid course.
With platforms like Kajabi and Thinkific, you can host your online course with ease. How can you ensure the course you develop pays? The actions to producing an effective online course consist of:.
Choosing a fail-proof, high-demand topic.Creating engaging course objectives.Structuring your course modules effectively.Choosing a platform to host the course.Marketing your course strategically.As a paid course, the content should be of remarkable quality and it must go in-depth. Transcriptions of your previous content will be helpful to produce a summary, however you must truly dig deep and construct out the material as best you can.
Before you utilize a transcriptionist, take unique care to choose your finest audio and video episodes for transcription. These will form the basis of your course, but theyll naturally need to be bulked up with additional examples, images, and more.
Transcription Services Frequently Asked Questions.
Transcription is important to digital online marketers, however possibly you still have a few concerns. Lets discuss them.
How much does it cost to get a transcription of your material?
How long does it require to transcribe audio?
Simply as with expense, the length of time it requires to transcribe your audio will vary. The market standard is two to 3 hours per one hour of audio. Nevertheless, that presumes the audio quality is clear with little to no background sound.
Do transcribers utilize software application?
Even professional transcriptionists rely on software to make sure performance and accuracy. With tools like Amberscript and Happy Scribe, you (or your editors) can collaborate with your transcriptionist in real-time. This makes sure a smooth transcription experience.
Are transcription services accurate?
As with most services, you get what you pay for. The same can be said for transcription software application tools. The more skilled your transcriptionist (or advanced the software application you utilize), the more precise the transcriptions are likely to be..
Repurposing Transcriptions for Content Conclusion.
Your audience longs for brand-new and updated content on a routine basis. While this can seem a difficult task, audio transcription services can offer a solution.
With transcription, you can turn your audio material into text. This text can then be repurposed into other forms of content, including article, social networks material, and online courses. Transcribed material can help you to please the requirements of your growing traffic numbers, while likewise offering accessible material so regarding reach a broader audience.
Depending on the quality of the services you utilize, you might not even require to invest much time editing the transcription. This will conserve you countless time while likewise expanding your reach as a digital online marketer.
Which of the above content formats will you transform your audio material into?
By turning videos into blog site posts, you can guarantee all of your traffic has access to your content in several methods.
By turning your podcast into a video (or vice versa), you open your material up to a whole brand-new audience.
Search YouTube for comparable content keywords to see what types of videos your target audience is presently engaging with. With transcription, you can turn your audio content into text. Transcribed material can assist you to please the needs of your growing traffic numbers, while likewise providing accessible content so as to reach a broader audience.
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