With deep experience across a variety of services, their team offers a scope of services that consist of social media, e-commerce and website updates, SEO, listings, content marketing, email marketing, inbound marketing, marketing automation, and ads. Today, Fabios team uses the tool in every action of their material development processes.With Workflow, they can document the entire technique of a new client, consisting of mapping their persona description, defining purchasers stages, keywords, and setting up their tone of voice and design guide so everyone that is working on that job is on the very same page.Once the material plan is verified by their clients, they utilize the platform to set up the content production workflows. With this performance, they can produce as lots of actions as required for any type of content they are producing, set deadlines for each stage, assign obligations, set subtasks, and get the engine working.With access to over 2k licensed content specialists, now its simpler for them to scale their content production when required. The everyday reports they now receive enables them to take fast action and maintain traffic development for their clients.With Workflow, Content Marketing teams can keep track of their marketing campaigns.They use the Funnel functionality to comprehend if they are producing more content for one personality and overlooking another. With Workflow automating many of their manual work, teams can now focus on more tactical tasks, such as competitive analyses, tactical positioning, and keyword planning.Another gain was the possibility to serve a higher number of clients from numerous segments without compromising the quality of their deliverables.If one of their clients requires material specialized on a subject or niche they are experts, they can now count on the access to thousands of content experts with various know-how to help them to accept more tasks.
Hubify is a digital performance marketing firm linking organizations with their primary marketing channels. They help entrepreneurs to have more visibility on the internet and improve their key outcomes. The company has actually previously relied on a CMP to centralize its material operation but discovered the platform didnt satisfy their expectations. Hubify relied on Workflow for its all-in-one capability to streamline its content production and management processes. Considering that then, has actually increased in 2200% the number of tasks they manage.More and more brands around the globe are moving to digital or integrating their online and offline techniques to accomplish much better outcomes with their marketing campaigns.In Brazil, where corporate digitalization is still under advancement, Hubify is assisting business to make better usage of their marketing channels: facilitating digital interactions, enhancing brand name awareness, driving user traffic, and increasing sales.Founded in 2016 by Caio Sigaki and Fabio Melo Duran, their history started a couple of years prior to. In 2011, the startup Elefante Verde was founded. Its function was to equalize digital marketing for self-employed employees and micro-enterprises. As the business began to grow and establish more competence, they understood it was time to welcome larger obstacles. Whichs when they chose to discovered Hubify.The Brazilian-based efficiency marketing firm provides clients customized digital marketing techniques based upon their clients requirements. With deep experience across a series of services, their group uses a scope of services that include social networks, e-commerce and website updates, SEO, listings, content marketing, email marketing, incoming marketing, marketing automation, and advertisements.” Marketing without strategy is not marketing. Believing that there is a formula that works for every business or that you can run projects without comprehending the context of your clients and industry resembles wagering your money in a gambling establishment in Las Vegas,” states Fabio Duran, CEO, and co-founder of Hubify. “In other words, it is essential for business to be tactical when developing their campaigns so they become lead characters of the results. Otherwise, bad or good, the outcomes will happen by chance.” To level up their techniques and offer the very best service to their consumers, they knew they would need a reputable material marketing platform (CMP) efficient in following them in each step of their internal processes.The founders had actually previously utilized a CMP but they discovered it expensive and didnt satisfy their requirements” There was a partnership program that quickly was no longer collaboration,” remembers Fabio.Fabio assessed various options however went with Workflow by GrowthHackers due to the fact that of the softwares neutrality. With one single platform, they would be capable of handling their whole content production process, and also got to a big base of certificated and trained writers.Gradually, they began the migration to Workflow. With the support of the GrowthHackers group, they would receive directions and training sessions until everybody felt comfy with the new platform and completely efficient in leveraging all the performances it offers. Today, Fabios team utilizes the tool in every action of their material creation processes.With Workflow, they can record the whole technique of a new consumer, including mapping their persona description, defining purchasers stages, keywords, and setting up their tone of voice and style guide so everyone that is dealing with that task is on the exact same page.Once the content plan is confirmed by their customers, they use the platform to establish the content production workflows. With this functionality, they can create as many steps as required for any type of content they are developing, set deadlines for each stage, appoint responsibilities, set subtasks, and get the engine working.With access to over 2k certified content professionals, now its much easier for them to scale their material production when needed. What their in-house group requires to do is to prepare the foundation. They record keywords they require to focus on, detailed briefings, and recommendation links they can utilize, besides setting up due dates so they can follow their editorial calendar.Once the content is prepared, the internal team works on enhancing it for SEO to lastly go to the finals, the customers approval, and publishing.In addition to enhancing how they arrange internal procedures, Fabio highlights the analysis tools readily available at Workflow, particularly Insights and Funnel.With Insights, they can monitor any abnormalities (unfavorable or favorable) in the traffic of the pages kept track of due to the combination the platform has with WordPress. The daily reports they now get permits them to take fast action and keep traffic development for their clients.With Workflow, Content Marketing groups can keep an eye on their marketing campaigns.They utilize the Funnel functionality to comprehend if they are producing more content for one personality and overlooking another. And with accessible analytics, they can compare and run tests what formats and topics bring their customers the very best results.The function Funnel permits marketing teams to visualize their content marketing efforts concerning various stages of the buying cycle.” Having all that details in spreadsheets would certainly be chaotic with the variety of consumers we have today,” says Fabio.Since embracing Workflow, Hubify acquired a lot in regards to procedure effectiveness– leading them to optimize internal resources. Theyve achieved a 2200 % boost in the variety of tasks handled through the platform.At Hubify, they work with the squad framework, which means producing multidisciplinary groups in accordance with a specific MRR. For each R$ 15K in MRR, they create a brand-new team made up of one technique analyst and 2 more experts accountable for the operation (i.e., content audit, instructions, editing, checking, etc). With Workflow automating the majority of their manual work, squads can now concentrate on more strategic jobs, such as competitive analyses, strategic positioning, and keyword planning.Another gain was the possibility to serve a greater number of clients from multiple segments without jeopardizing the quality of their deliverables.If among their customers requires material specialized on a topic or niche they are experts, they can now rely on the access to countless content specialists with different expertise to help them to accept more tasks.” Our clients employ us to improve a few metrics– keyword positioning, natural traffic, and engagement. Among our clients, working for an extremely particular niche– civil building– skilled organic traffic increased by 3x, and ranked on Googles very first page for a number of keywords that mattered for their specific niche. Another client has actually accomplished a 441% rise in indexation. Once they see their organic traffic increasing and bounce rate going down, they are eager to keep purchasing SEO and content marketing and keep their collaboration with us,” said Fabio.Lack of openness in the communication and management procedure can create friction with clients. To prevent this from occurring, Hubify utilizes Workflow to leave the whole process currently set up to 2 weeks ahead of time, leaving space for the team involved to schedule ahead of time and for the platform to take care of the notifications and communication between peers.Ultimately, having all these performances and this extra human resource assists them satisfy due dates and broaden their content operation.” I really like how useful the GrowthHackers group is when we have unique demands. Lately, weve been serving clients from such particular industries that searching for authors who are familiar with the topics is a challenge, and they always assist us by sending out lists that surpass our expectations. In addition, I really like how they always propose enhancements in the face of any problems we might have.”