Pay-Per-Click Advertising

How to Set up Profitable A/B Tests for PPC Success via @sejournal, @navahf

Split tests (A/B tests) are vital to long-term PPC success due to the fact that they help you know which variable is leading to your earnings and victory.Structuring the test is just as important as giving it enough time for the data to assist you.” In this Ask the PPC post, well go over: What Are Split Tests?Tips for Structuring Successful A/B Tests.How to Evaluate & & Act on Tests.While this post will approach split testing from a PPC mindset, the concepts gone over can be used to all digital marketing channels.AdvertisementContinue Reading BelowWhat Are Split Tests?Split tests (or A/B...

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Google Consolidates Smart Display & Standard Display Campaign Creation via @sejournal, @hoffman8

Google Ads announced that it will consolidate Smart display and Standard display screen project options.Whats Changing For Advertisers?Googles announcement notes that marketers will still be able to use manual or automated solutions, but the alternative will now be readily available within one project type.AdvertisementContinue Reading BelowAt the time of project development, advertisers will be able to choose between an automatic or customized experience.This change appears to be comparable to that of the current change in bidding techniques, where the feature performance still exists, though, the setup procedure in Google Ads is altering. The Evolution of Display & & Smart DisplayGoogle...

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Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Facebook has been an insane effective marketing platform for nearly ten years now. It belongs to the duopoly most companies talk about, along with Google Ads, as they are the simplest platforms to begin with in marketing. Specifically, iOS 14s feature where users can decide out of app tracking, and Googles decision to remove third-party cookies. However there are still ways to successfully promote on Facebook. In that light, Im going to Throughout the years, the targeting options have gotten super granular to help you much better reach your prospective consumers. In recent years, personal privacy laws and other considerations...

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What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

With a focus on a more private browsing experience, Google has actually revealed that it will deprecate third-party cookies. Not long after, it revealed the idea of Federated Knowing of Cohorts, or FLoC, to develop options and options for marketers while preserving privacy for users. The idea of FLoC isnt simple to comprehend, and it has actually raised a lot of questions and concerns. So in this post, Im going to help you understand what FLoC implies for advertisers by responding to seven essential questions and the goal of this post is to help respond to a few of those...

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