Bio Extratus — Beyond a Beauty Blog

Early on, they have actually decided to do the opposite, and focus on informing and educating their target audience, leaving the purchase of a product as the consequence of their strong authority in the field.Beauty regimens, brand-new types of treatments, wellness, health, house are some of the pillars of their positioning.The technique paid off since evergreen content is valued not only by the user however likewise by search engines (SEO), which quickly ended up being one of their primary sources of traffic– and even higher, contrary to what occurs with their paid-media strategy, really reduces the cost of acquisition of a brand-new customer.Trends go and come however great content stays forever. In a recognition mode, they kept the material operation simple: writers might select the topic they would like to write about, sending the last piece internally through casual messages or emails.Things paid off and they soon required to broaden their operation with:+ More content, which brings in more manufacturers;+ More nations, which brings in more languages;+ More types, which brings videos, images, posts;+ More subjects, which brings dozens of tags, 15 clusters, +categoriesThe team soon understood the mix of spreadsheets, e-mails, messaging tools, docs, social circulation, SEO plugins, and a complete stack of unintegrated tools was having a negative effect not just in their everyday regimen but, more significantly, over the center of it all: the quality of the material and the constancy of development.To GrowthHackers, Thais stated thats when they started to look for an option that might help them to handle the workflow in between the internal team and the 14 ambassadors responsible for delivering content every month, distribute it throughout their +3 websites, promote it across their +4 social profiles.Before committing to any specific tool or even establishing their own, they listed the prerequisites their material operation required: One centralized work area for it all; The capability of linking the dots between producers, editors, approvers, publishers, and so on. What when was done through Whatsapp messages, might get lost in the middle of day-to-day routines and product-launch, so crucial for cosmetic brands, would assist them to raise awareness around the release.Content plays an essential role through all the buyers choices, so if their writing is going to write about the importance of combing your hair to prevent fall or if its an item evaluation of their most recent hair cream that reinforces the hair, their material group can flag in this section if this content is for a visitor on the awareness or choice stage.Thaís highlighted that using Workflow, they not only increased material production by 27% but also enhanced the quality of what is now being produced.With the need for content production for their 3 blogs increasing every day, Thais and Brenda pointed out that it would be easy to lose track of material production if the authors were respecting the due dates or the notes and corrections were being made.Like Liv Ups team, another gain for Bio Extratus was the possibility to customize their workflow, enhancing their work routine.From the Production section, Thais and Brenda can supervise material circulation and deadlines.Just from detailing each step and customizing of the material production, they feel like whatever is simpler and more useful. From producing each type of content flows, they now can monitor carefully if the content is on time and also its corrections and remarks are being integrated into the content.This function ended up being useful for them to manage who is complying with the agreements and even to evaluate new agreements and renewals as they continue to shape their content strategy.More than content, Bio Extratus has a meaningful presence on social media, particularly on Youtube (+77,5 K customers) and Instagram (+1,2 M fans).

In a validation mode, they kept the content operation simple: authors might pick the topic they would like to write about, sending the final piece internally through informal messages or emails.Things paid off and they soon needed to broaden their operation with:+ More material, which brings in more manufacturers;+ More countries, which brings in more languages;+ More types, which brings videos, images, posts;+ More subjects, which brings dozens of tags, 15 clusters, +categoriesThe team quickly understood the mix of spreadsheets, e-mails, messaging tools, docs, social circulation, SEO plugins, and a complete stack of unintegrated tools was having a negative impact not just in their day-to-day routine but, more importantly, over the center of it all: the quality of the content and the constancy of development.To GrowthHackers, Thais said thats when they started to look for an option that could help them to manage the workflow in between the in-house team and the 14 ambassadors accountable for providing material every month, disperse it across their +3 sites, promote it throughout their +4 social profiles.Before dedicating to any specific tool or even establishing their own, they listed the requirements their material operation needed: One centralized workspace for it all; The capability of linking the dots between manufacturers, editors, approvers, publishers, and so on. What when was done through Whatsapp messages, might get lost in the middle of everyday regimens and product-launch, so important for cosmetic brands, would help them to raise awareness around the release.Content plays an important role through all the purchasers choices, so if their writing is going to compose about the value of combing your hair to avoid fall or if its an item review of their most recent hair cream that strengthens the hair, their content team can flag in this area if this material is for a visitor on the awareness or decision stage.Thaís highlighted that using Workflow, they not only increased content production by 27% but also improved the quality of what is now being produced.With the need for content production for their 3 blog sites increasing every day, Thais and Brenda discussed that it would be simple to lose track of material production if the writers were respecting the due dates or the notes and corrections were being made.Like Liv Ups group, another gain for Bio Extratus was the possibility to tailor their workflow, enhancing their work routine.From the Production section, Thais and Brenda can supervise content circulation and deadlines.Just from detailing each step and individualizing of the material production, they feel like whatever is easier and more useful. From creating each type of content circulations, they now can monitor carefully if the material is on time and likewise its remarks and corrections are being included into the content.This feature ended up being handy for them to manage who is complying with the contracts and even to evaluate new agreements and renewals as they continue to form their material strategy.More than material, Bio Extratus has a meaningful presence on social media, particularly on Youtube (+77,5 K subscribers) and Instagram (+1,2 M fans).

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