3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Shopify does not streamline or dumb down its content for the more youthful generation. Much of the content linked from the page goes to standard Shopify materials, which are composed to appeal to service owners of all ages.
With this child-centered book, Zillow assists those who choose to move– and those who need to move– navigate that challenge times. No one book can fix every difficulty that comes with moving, however the book serves as an useful tool and a reminder to the audience that Zillow desires to help them along their journey.

My kid simply got her Business Starter Kit from @Shopify– clever relocation, investing in tomorrows entrepreneur … #MarketingTwitter pic.twitter.com/htCmJly40F
— bethany johnson (@thanybethanybe) August 31, 2021

The Shopify site devotes an entire area to young entrepreneurs, where it shares stories of young entrepreneurs and links to Shopify content such as its logo creator, videos, and guides. It includes its blog How to Start a Business Before You Graduate (10 Kidpreneurs to Inspire You), which includes not only the young individualss organization stories however the very best advice for getting a company up and running.
As Moziah Bridges, CEO of Mos Bows Shopify shop, says: “Figure out what you like doing, then learn how you can generate income doing it, then simply let your enthusiasm drive your company.”
WHY ITS HOT: You develop a long customer life-span if you can grow your customer base by dealing with youths. But moreover, Shopify has actually used motivating stories and suggestions for business owners (or business owner wannabes) of any age. Shopify does not streamline or dumb down its content for the more youthful generation. Much of the material connected from the page goes to basic Shopify products, which are written to appeal to entrepreneur of all ages.
[email safeguarded] admires @Shopify for playing a long #ContentMarketing video game– teaching the next generation of business owners by means of @CMIContent. Click To Tweet
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Zillow reaches house purchasers by helping their kids
The genuine estate listing giant is no complete stranger to publishing. Its very first book, Zillow Talk: Rewriting the Rules of Real Estate, hit The New York Times bestseller list in 2015. But that a person probably didnt make it onto the tablets of young readers.
The Girl Who Didnt Want to Move takes a periphrastic technique to helping people in the market for a brand-new home– intending for their hearts rather than their smarts. The well illustrated e-book informs the story of a young woman, her moms and dads, and her stuffed animals facing the complex mix of emotions that features moving. In the end, the lady concerns see moving as a new adventure. Zillow uses the book, that includes a discussion guide for moms and dads, as a free, ungated PDF and for $1.99 on Amazon Kindle and Apple Books.
New Zillow Childrens Book Helps Kids Cope with Moving Stress
Money raised from the book will go to Covenant House, a not-for-profit organization that offers real estate and assistance services to young people facing homelessness. Zillow will match each download with a contribution for an optimum of $25,000.
WHY ITS HOT: Zillows method sprang from research study that found one factor parents pick not to move is their issue for their kids. With this child-centered book, Zillow helps those who select to move– and those who must move– navigate that difficulty times. It likewise goes beyond a fun kids book to use skilled recommendations so the grownups can lead handy and efficient conversations with their children. No one book can solve every difficulty that comes with moving, but the book functions as a helpful tool and a reminder to the audience that Zillow wants to help them along their journey.
[e-mail protected] intends its new book directly at the heart of house purchasing– the kids (and their moms and dads) affected by the relocations by means of @AmandaSubler @CMIContent. #ContentMarketing Click To Tweet
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The Trek catalog that isnt.
Buddy of CMI Marcia Johnston almost threw away a Trek catalog that landed in her mail box, thinking it was just another sales catalog. “Thats some exceptional material marking right there,” he said.
Marcia says: “He was. Its full of profiles of common people doing extraordinary things connected to cycling.”.
The quarterly catalog from the bike manufacturer includes 22 riders utilizing bikes to change the world for its summer problem. As the introduction explains: “From car park in New York to paths in Bahrain, these 22 riders are inspiring, mentor, and encouraging more individuals to find joy on two wheels … Whether theyre lobbying for bikes in the House Chamber, inspiring a wider series of athletes to hop in the saddle, or simply making people smile, these riders represent the best of bikings future and present.”.

The brochure fits well with Treks mission: “We think bikes have the power to change lives and alter the world.”.
WHY ITS HOT: Calling this material marketing piece a catalog is nearly an injustice. The beautifully designed publication works well as a digital magazine. The print alternative takes the reach even further (you can register on the website to get the print issue). With beautiful images and concisely composed, impactful content, this “brochure” will likely live on coffee tables for months to come.
No higher #ContentMarketing appreciation: “Ill read it. Youll desire to, too”– stated of the new @TrekBikes catalog (thats so much more) through @MarciaRJohnston and @CMIContent. Click To Tweet.
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Cover image by Joseph Kalinowski/Content Marketing Institute.

Bethany Johnson, who tweeted about it, credits Shopifys long view: “Smart relocation, investing in tomorrows business owner.”

Shopify launched a workbook for kidpreneurs. Zillow published a brand-new genuine estate book for children (and their moms and dads).
Shopify teaches the next generation
Shopify desires to help young entrepreneurs find out how to launch a service. The e-commerce platform developed a print workbook called Shopify Kids Business Starter Kit: Design Your Own Business, with activities that stroll children through the process of creating their own business.
The first activity: Define your target market. The set comes total with a pencil and stickers. Bethany Johnson, who tweeted about it, credits Shopifys viewpoint: “Smart move, buying tomorrows business owner.”

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